Hoboken, NJ

Learn how this innovative city transformed its municipal website

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The Challenge

Scoping out the project

Hoboken's website possessed an outdated design, webpages crammed with information, and thousands of news stories and documents that clouded the citizen experience and downgraded the functionality.

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Events

Let citizens know about upcoming events

Add new and edit current events with just a few clicks and have them automatically appear in descending order in a beautiful list view. The most recent events will automatically be highlighted on the home page and each event has its own beautiful page that clearly communicates the most important event details.

News

Keep your citizens in-the-know

Add news quickly and easily to be displayed for citizens to check out what's new with your municipality, both inside and out. Each news item will automatically surface in the profile page of the member and in relevant departments. Organize news items by type and content.

Departments

Dynamically display and organize data based on departments

Give each department their own unique page that can be quickly edited and dynamically appears on OTHER relevant pages on the site. Display contact info for increased citizen access.

Knowledge Base

The most requested services and information in one place

Save citizens time and peace of mind with a centralized Knowledge Base for them to quickly request services, fill out forms, and find the answers they need. Each FAQ will automatically and dynamically appear on relevant department and services pages.

Projects

Keep citizens up to date on ongoing developments

Hoboken wanted to highlight new projects, plans, and construction works around the city. They are making a push to create more transparency and communicate development to their citizen base. SeamlessDocs was able to develop a platform for Hoboken to communicate initiatives to their constituents and highlight the most relevant projects.

Initial Questionnaire

The first step in the SeamlessDocs design process is to understand and align with the goals of the municipality. Hoboken responded to our design questionnaire with an insightful and thoughtful vision. Hoboken was clear about their measurement for success: the ease with which citizens can find relevant information and connect with government services. Document and event management, more robust athletic pages, and a city council event calendar filled out the city's wishlist. Before increasing functionality, our team focused on how we could fundamentally improve site navigation and organization to enhance the citizen experience.

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Backend CMS

Getting the infrastructure right

Before creating the site's navigation, we had to understand the layout and depth of the existing website. The most effective way to do this was to break down their website, analyze current navigation, and create a site map.

Easy-to-Use CMS

Getting the backend right

Before creating the site's navigation, we had to understand the layout and depth of the existing website. The most effective way to do this was to break down their website, analyze current navigation, and create a site map.

Obstacle

While understanding Hoboken's analytics enabled us to surface important Calls to Action, we quickly realized that our restructure had to go one step further. 

Initial discussions with the client revealed that enhancing the navigation of the website would take a deeper understanding of user types and their end goals. We had to take a look at every action item, every important element, and every page to understand how to get the right type of user to the right place with little to no friction. 

Solution

The answer to our challenge translated into the creation of dynamic elements. We created a matrix of every element, classified them all by type (origin, user, and action), and designed them with dynamic tags. 

With this strategy, when a user visits the website, they can find applicable pages by searching in which ever way is clearest to them. We also implemented a "How Might I" search bar, so that site visitors could quickly view and search all of the possible functions of the website. 

Even more impactful is the power we gave to Hoboken's webmaster. If a page or resource needs to be added, the webmaster can use our robust CMS to tag the page so that it automatically populates in applicable categories.

“I’ve been very impressed as we’ve worked with SeamlessDocs to redesign Hoboken’s website. We have a large website with a lot of content, but Asher has made the transition as effortless for us as possible. The process has been smooth and the end result is beautiful.”

Juan Melli

Communications Manager

Hoboken

's Team

SeamlessDocs is a partner, not a vendor. Our Government Experience experts are with you every step of the project - from conception to final design.

Asher Rosenfeld

Government Experience Consultant

asher@seamlessdocs.com

Ted Lord

Government Solutions Coordinator

ted@seamlessdocs.com

Juan Melli

Communications Manager

Municipality Champion

Ready to Upgrade?

Bring your municipality to the next level with a beautiful web EXPERIENCE.

CMS

Point & click CMS 

Branding

Your unique branding

Secure

Accessible, powerful & secure

Management

Multi-user management

FREE Website Consultation

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FREE Website Consultation

Thanks! We will get in touch ASAP!

Oops! Something went wrong while submitting the form